An analysis of the cola turka advertisement

An extensive number of celebrities have shilled for various Japanese energy drinks over the years. John Travolta shilled for Tokyo Drink during a commercial campaign in the early 80's, complete with embarrassing dance moves and a faux-workout routine. Ben Stiller humiliated himself during a commercial for Chill Energy Drink, yelling in overdubbed Japanese about how fresh it is. The cast of Twin Peaks once did a series of commercials for Georgia Coffee, a canned coffee beverage.

An analysis of the cola turka advertisement

Hollywood actors often appear in foreign commercials, but the spot featuring Mr. Chase has the unusual twist of promoting a local cola brand, Cola Turka, over its American rivals at a politically charged moment. Attempts to reach Mr.

Chase or his agent for comment were unsuccessful on Friday.

However, he also said a recent clash between U. The day before, U. Major Turkish company Cola Turka is marketed by Ulker, a major Turkish confectionary and cookie company with nationwide distribution and exports to 78 countries.

Chase is well-known in Turkey for his bumbling family man character Clark W.

Event sponsorship proposal example

Griswold from the National Lampoon Vacation movies. The agency cast him to portray a father perplexed by the weird cultural changes happening around him. Becoming Turkish In the one spot, Mr. Chase walks through Times Square as a car full of Turks, wrapped in their national flag to celebrate a soccer victory, drive by.

He enters a diner to grab a cup of coffee and a cowboy sitting next to him begins using Turkish words after drinking from a red-and-white can of Cola Turka.

An analysis of the cola turka advertisement

In the next spot, Mr. Chase is seen parking his Griswold-style station wagon at his suburban home, where his wife is preparing a Turkish meal for her parents and the children. At the end of the spot, Mr. Chase sprouts a bushy mustache. Ulker has not released initial sales figures for Cola Turka and did not return calls.

Erener claimed sales have been vigorous. Coca-Cola did not return calls for comment.Coca-Cola, or Coke is a carbonated soft drink manufactured by The Coca-Cola urbanagricultureinitiative.comally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century..

The drink's name refers to two .

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SWOT ANALYSIS OF PEPSI 1. SWOTANALYSISOFPEPSI COMPANY 2. SWOT analysis (alternately SLOT analysis) is a strategic planning method used to evaluate the Strengths, Weaknesses/Limitations, Opportunities, and Threats involved in a project or in a business venture.

Arnold Schwarzenegger is practically the God-King of this trope, as he did more than 30 advertisements, from energy drinks, noodles and beer to cars, DirecTV and urbanagricultureinitiative.comzenegger was one of the first celebrities to take advantage of this phenomenon, and many others followed suit.

One example is the trope picture above for Alinamin V energy drink.


bines textual analysis of the primary television advertisements for Cola Turka along with interviews with two of the account managers for the campaign. The analysis is . Cola Turka is a newly‐born brand and it is hard to identify whether consumers are loyal or not to such a brand.

Practical implications – Origin, advertising and image of the product may foster its preference, as in the case of Cola Turka.

Coca-Cola - Wikipedia