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This sample marketing plan was created with Marketing Plan Pro software. An extensive direct mail lead generation campaign will also be employed, targeted at employers, brokers, and consultants. Both will be followed by direct sales contact by Southeast Health's professional sales executives.
Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro. By combining self-insurance with stop-loss programs and efficient plan administration Southeast Health will provide to its clientele, both employers and employees, the best of health care with the minimum of restrictions and the broadest individual choice of providers.
Southeast Health will deliver a balance of quality care and freedom of choice at a fair price. Marketing Objectives To quickly achieve measurable market penetration. Decrease customer acquisition costs by 1. Create the brand image within the operating area of the premier health plan administration service provider.
Financial Objectives Hold spending at a specific level as a percentage of sales. A double-digit growth rate for the first three years.
Increase the contribution margin by 1. Target Markets The initial target market is the Atlanta metro and north Georgia market.
All three digits beginning with, and This includes all of metro Atlanta and surrounding counties in north Georgia. At present Southeast Health Plans holds the only strategic marketing alliance with Blair Mill in the entire southeastern United States.
Both sides recognize and desire an expanded agreement after phase one goals and objectives are attained. The critical data to establish potential customer base and market share is to sort employers within the region by number of employees, regardless of whether they are currently with an HMO, an outside insurance carrier, are self-insured, or have no insurance.
All are potential clients of Southeast Health Plans. The curve to attainment of critical mass is one of education, media, contact, and sales closure.
Within the targeted ZIP codes defined by the agreement with Blair Mill, the management of Southeast Health Plans has identified 1, employers with 50 to employees. Of these, 1, are known to have an identifiable insurance carrier, are known to be self-insured, and 66 are known to have no insurance.The Oral Business Plan Presentation If you have excelled in putting together your written business plan, you will have a chance to make your case on the phone, by video conference or in person.
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your business, and how will they set you apart from the competition. VI. Implementation Activities Appendix A – Marketing Plan Outline – Examples of P lan Details Sample Marketing Goals 1. First Year Sales of $, -- $25, sales in first quarter.
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