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Based on historical numbers,the business could fetch a sales premium of up to 4 times earnings. Doe would need to find a massage therapist practitioner to take over the practice. Doe will perform all types of massage therapy including deep tissue massage, general massage, specific muscle massage, and other services that relate to his practice.
In time, the business may hire additional massage therapists that will be able to provide services to clients of Massage Therapist, Inc. This will greatly increase the gross billings of the business.
In this section of the business plan, you should further describe the products and services that you intend to offer to your customers.
If you need to add more product categories, please consult the instructions that were included in the BizPlanDB. Currently, the economic market condition in the United States is in recession.
This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue for a significant period of time, at which point the economy will begin a prolonged recovery period.
However, businesses, such as massage therapy practices, tend to operate with substantial economic stability as many people consider these treatments to be essential to their well being.
This is a mature industry, and the anticipated future growth rate of the industry is expected to equal that of the general economy. However, some economists have predicted that the industry will grow faster than the general economy as the Baby Boomer generation begins to demand more massage therapy services.
Common traits among clients will include: In this section of the analysis, you should describe the type of customer you are seeking to acquire.
In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc. The key to writing a strong competitive analysis is that you do your research on the local competition.
Find out who your competitors are by searching online directories and searching in your local Yellow Pages. Below is an overview of the marketing strategies and objectives of the Massage Therapist.
Establish relationships with referring physicians within the targeted market.
Doe intends on using a number of marketing strategies that will allow the Massage Therapist to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet.
Below is a description of how the business intends to market its services to the general public. The business will also use an internet based strategy. This is very important as many people seeking local services, such as massage therapists, now the Internet to conduct their preliminary searches.
Doe will register the Massage Therapist with online portals so that potential customers can easily reach the business. The Company will also develop its own online website showcasing Mr. Finally, Massage Therapist, Inc. In this section, you should expand on how you intend to implement your marketing.
List publications, local newspapers, radio, and other outlets that you will use to promote your business. Discuss how much money you intend to spending on marketing. You should provide as much information as possible about your pricing as possible in this section.
However, if you have hundreds of items, condense your product list categorically.You want a successful massage practice.
Your first step is to create a massage therapy business plan. If you think business plans are tedious, look at a massage practitioner business plan as a living guide to get you from where you are to where you want to go.
Massage Therapist Business Plan Template – Download Now. Simply fill-in the blanks and print in minutes! Instant Access to 1,+ business and legal forms.
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Healing Touch Massage physical therapy massage business plan executive summary. Healing Touch Massage, an established in-home business, will open an office downtown, seeking to acquire clients in the medically-required, insurance-paid massage /5(20).
Massage Business Plans August 8, by Julie Onofrio 1 Comment When starting a massage business you can start with a simple massage business plan to help you gather your thoughts and ideas about what you see for yourself and your massage business.
This business plan is for a massage therapy practice. The need for this practice was identified after a key piece of state legislation changed, and anyone injured in an automoblie accident was required to undergo treatment.
Physical / Massage Therapy Business Plan – Sustainability and Expansion Strategy It is a known fact that the future of any business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure.