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Aug 31, Postcards are the least expensive form of direct mail today. Want your postcard marketing campaign to be a success?
Avoid these ten common mistakes. Always colorful with entertaining cartoon illustrations of cats, dogs and other assorted animals, they are irresistible and a source of family delight.
Of course they also contain the customary reminder on the print side that one of postcard business plan dogs is due to a check-up. Many businesses already know what my veterinarian knows: Postcards are also a great way to: Promote special offers or coupons. Introduce a new product or service. Keep in touch with existing customers.
Drive traffic to a website. Test several messages and offers. Virtually percent of postcards get read and the reason is simple: Mail in envelopes has to be opened first to be read. Postcards are the least expensive form of direct mail postcard business plan, are easy to create, and typically generate a high rate of response.
It is, however, important to avoid some common mistakes businesspeople make in their implementation of their postcard marketing campaign.
Doing so can mean the difference between its success and failure. Not Targeting the Best Prospects How much of a response do you think the Omaha Steaks company would get if they sent marketing postcards to the subscriber list of the Vegetarian Times?
Having the best-possible mailing list of prospects is one of the most — if not the most — important factors of a successful postcard marketing campaign.
In-house lists are best, especially if those listed also have a proven history of acting on offers that interest them. For a fee, you can rent subscriber lists of specialized publications and newsletters read by prospects in your targeted market. Lack of Repetition What you need is a postcard marketing campaign, not just a single mailing.
It is the consistent repetitive mailings that are exceedingly more effective than a one-time shot-in-the-dark mailing. When someone sees your company name over and over again, it builds credibility and familiarity.
Although it may take a number of contacts with a customer before it leads to a sale, the eventual increase in revenue usually far offsets the small cost of postcard printing. Postcards that contain a brief personal message generate significantly more replies than those that read like a cool and formal ad.
Mailing Missteps Avoid using indicia imprinted postage when possible; i. People associate it with junk mail. A first class stamp costs a little more per card but looks friendlier and produces more replies. This is a great way to maintain and update mailing lists.
Where's Waldo? The Phenomenal Postcard Book [Martin Handford] on urbanagricultureinitiative.com *FREE* shipping on qualifying offers. Have YOU gotten a postcard from Waldo yet? The iconic traveler takes fans on a whirlwind tour with this cool collection of thirty postcards. (Ages ) Who better than Waldo to be pictured on a postcard boasting of world travels? Using postcards as a teaching tool can be a fun learning experience. Use this lesson plan to teach your English as a second language (ESL) students how to write a . Standard Postcard Printing - Flat Postcards | PrintPlaceTop Notch Mailing Service · Satisfaction Guarantee · % American MadeTypes: Custom Postcards, 4" x 6" Postcards, Rounded Corners Option.
Pay attention also to postcard dates of arrival. Monday, Friday and holiday-time arrivals have been proven to be less effective; Tuesday and Wednesday arrivals get best results because the volume of mail is generally lighter on those days.
Check with your postal service if you are unsure how to gauge postcard arrivals, especially if you are mailing out-of-state. Spending Too Much on Printing It is not necessary today for a business to spend a bundle on postcard printing.
You can print an attractive postcard on your laser or ink-jet printer for just pennies a card plus the cost of ink. For larger mailings, professional printers charge considerably less per card as the number of postcards increase, and it may actually cost less than doing it yourself.
Office supply stores have ready-made perforated postcard sheets, including those with top-of-the-line coated postcard paper. Not Enough Attention to the Headline, Image or Message A short attention-getting and compelling headline will bring about 20 times the response to a postcard than one with a bad headline or none at all.
Combine the headline with the image side and this will then guide the reader to the message side. The image should be easily comprehended, attractive and brightly colored. Not Keeping the Message Simple Think brevity. Use short complete sentences with well-chosen plain language and bullet points that will get the attention of the reader.Cactus Mailing helps business owners with their direct mail and postcard marketing needs.
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Direct Mail - Bulk mailing either directly to potential customers or by including a postcard in a value-pack-type mailing. Join 81, Businesses & Plan your direct mail marketing campaign FREE.
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